How to use LinkedIn to monitor what is said about your company

If you don’t know what people are saying about your company, you probably should.  Whether it is good or bad, it pays to pay attention and react.

Now LinkedIn makes it easy to stay on top of what people are saying about your firm on Twitter with a new application called Company Buzz.  In addition to tracking your company name, you can track any topic that is of interest to you.  If you’re on LinkedIn, here’s a link to configure the application for yourself.

And while you’re there, check out the other applications on LInkedIn, like the application to display your WordPress blog entries in your LinkedIn profile.

One Response

  1. Thanks, Alex – great find. I hadn’t had a chance to explore LinkedIn applications yet, but added this one, and want to look around some more, too.

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