Why do they advertise ERs on billboards?

This falls into the category of things that baffle me…  Driving along I-355 in Chicago I noticed a large billboard advertising some local hospital.  The gist of the ad was that there is no waiting in their ER.  Now, this was maybe 3 hours ago but I already forgot the name of the hospital.  And [...]

Lotus Notes advertising on Google

I just couldn’t resist mentioning this.. So I was reading an email from one of my clients in my Gmail account.  The email mentioned Lotus Notes and Google, of course, obligingly put up some relevant advertisement along the right side of my screen.  The only ad said something about France Telecom signing with Lotus for [...]

Should I control when my commercial is played?

Not sure why I’m on this marketing/advertising kick…  Perhaps, I’m spending too much time reading Seth Godin.  Perhaps, it’s my daughter’s addiction to TV shopping. As a company, someone who had paid for 30 seconds of airtime, how much control do I have over when my commercial is being played?  I’m not talking about a [...]

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